Foundation Coffee
Foundation
Coffee
Foundation Coffee
As part of my Strategic Brand Management coursework, I served as Creative Director for Quintessence Communications, a student-run agency tasked with creating a localized PR campaign for Foundation Coffee, a Fairfax-based café. The campaign focused on building stronger connections with the George Mason University community through targeted outreach, social media strategy, and experiential activations.
As part of my Strategic Brand Management coursework, I served as Creative Director for Quintessence Communications, a student-run agency tasked with creating a localized PR campaign for Foundation Coffee, a Fairfax-based café. The campaign focused on building stronger connections with the George Mason University community through targeted outreach, social media strategy, and experiential activations.
Details
This academic project combined research, strategy, design, and a launch plan to address Foundation Coffee’s brand challenges and opportunities. The work explored ways to boost awareness, deepen student engagement, and create a cohesive brand presence both online and in person.
Details
This academic project combined research, strategy, design, and a launch plan to address Foundation Coffee’s brand challenges and opportunities. The work explored ways to boost awareness, deepen student engagement, and create a cohesive brand presence both online and in person.