Research Insights.

Market & Audience Analysis

Studied the local coffee market and student lifestyle trends, identifying demand for affordable specialty drinks, cozy study spaces, and community-driven events.

Competitive Insights

Reviewed nearby cafés and campus offerings, revealing gaps in loyalty programs and on-campus presence that position Foundation Coffee for growth.

Our campaign for Foundation Coffee began with research into the local market, student lifestyle trends, and the competitive landscape. These insights highlighted opportunities for growth and informed the creative strategy that followed.