The launch plan followed a five-week timeline designed to build awareness, spark engagement, and sustain momentum. Week one focused on planning and outreach, ensuring brand assets and approvals were finalized. A soft launch in week two introduced the "C3" campaign through teasers and early social TikTok content, student collaborations, and limited-time discounts. The campaign concluded in week five with a wrap-up phase — highlighting top-performing content, gathering student feedback, and delivering assets for Foundation Coffee's continued use.
The launch plan followed a five-week timeline designed to build awareness, spark engagement, and sustain momentum. Week one focused on planning and outreach, ensuring brand assets and approvals were finalized. A soft launch in week two introduced the "C3" campaign through teasers and early social TikTok content, student collaborations, and limited-time discounts. The campaign concluded in week five with a wrap-up phase — highlighting top-performing content, gathering student feedback, and delivering assets for Foundation Coffee's continued use.
